Saturday, May 14, 2016

There has been a lot of discussion in writer's groups and among readers lately about book pricing, sales, free books, and the devaluation of an author's work.

Many authors worry about devaluing our work by cutting prices and under-pricing, and feel 99 cent and free books have no place in the marketplace.

I've heard readers say that when they see these low prices and free books, they wonder if the book is priced as such, because we, the author's, think it is an inferior book. One reader shared that she never buys 99 cent or downloads free books, because of that reason.

Others have shared that they get to know an author's habits about deep discounting and simply wait to buy a book until it goes on sale.

So, I'm posting my pricing guidelines, or how I price my books, and why below. Feel free to share your thoughts about pricing in the comments below, if you like.

My Regular Price Points

Short Story/Short Novella - Under 20K words - $0.99
Novellas/Short Novels - 20-50K words - $2.99
Novels - 50-100K words - $3.99 to $4.99
Boxed Sets or Collections - $3.99 - $9.99

Some caveats:
I never price at $1.99. So, a book either has to go $0.99 or $2.99, and if it's in the 15-20K range, I could go either way, depending upon the genre of the story and whether it is part of a series, or not. 

I write a lot of short stories/short novellas, so you'll see a number of $0.99 books on my list. Just remember, these are short stories or short novellas, not full-length books, so the $0.99 price point is a good price for those. It's not a devaluation, it's where I think the price should be according to the length of the story, and the amount of time it took for me to write it.